Project Info
Client
vivo Showroom - Mandalay
Service
Social Media Marketing & Live Streaming Service
Industry
Electronic & Mobile Retail
Challenge
Vivo aimed to boost audience engagement and maximize visibility for their Y100 smartphone launch, focusing on both the Y100 Live Sales and Roadshow events. The challenge was to effectively capture and maintain the attention of potential buyers across various platforms.
Our Solution
EDKA Digital developed a strategic, content-driven approach that included dynamic visuals, persuasive messaging, and tailored content. This approach was designed to drive traffic to the live sales event and increase engagement during the Y100 Roadshow..
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Centralized Inventory Management: Allowed visibility across warehouses.
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Automated Order Processing: Reduced human errors in logistics.
The Solution
We created immersive content that aligned with vivo's brand, ensuring consistent engagement across all platforms. The live sales event was amplified with compelling visuals and messaging, while the roadshow content maintained audience interest and reinforced the brand's presence.
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The Impact
The campaign led to significant audience participation in the live stream, with increased brand awareness and engagement throughout the roadshow. The cohesive content strategy not only enhanced the event experience but also strengthened vivo's connection with its target audience.
Delivery Efficiency: On-time deleveries improved by 25%.
TherInventory Accuracy: Errors decreased by 30%, minimizing overstocking and shortages.
Cost Reduction: Operational expenses reduced by 20% within a year.
Conclusion
Through effective content creation and a tailored engagement strategy, EDKA Digital successfully elevated vivo's Y100 launch, showcasing our ability to drive results and connect brands with their audiences in meaningful ways.
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